Approaches to Audience

Mary Jo Reiff, University of Kansas

2004, 160 pages, paper, illustrated, $30.95 (list). ISBN 0-9644636-9-5.

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Approaches to Audience is a concise text that covers the major approaches to audience, from treatments in classical rhetoric to those in current composition studies. It provides new and prospective teachers with practical information that they can use to approach the difficult question of audience more productively in the classroom.


"...a valuable resource for pedagogical ideas...a valuable graduate classroom effective personal reference for teachers...." Business Communication Quarterly

"as useful a guide for professional comunicators as anybody could desire...It treats the reader with respect and checks pretension at the door. What is left is quite simply an invaluable way to think about audiences and how to reach them effectively." IEEE Transactions on Professional Communication

". . . a comprehensive and illuminating analysis . . . . extremely useful for scholars in rhetoric and composition." Ralph Voss, Professor of English, University of Alabama

  • Sample heuristics.
  • Sample assignments.
  • Discussion questions within each chapter.
  • Questions for further consideration at end of each chapter.
  • Recommendations for further reading.